Marketing is difficult enough as it is!
It REALLY doesn’t need to be compounded by wasting time preparing a promo that is aborted at the 11th hour.
In a previous post, I extolled the virtues (and fun to be had) of taking part in a multi-author promotion. Now I’ve seen the other side of the picture, so I thought I’d better share the negative experience also.
A friend I’ve made on a facebook author group recently invited other authors to join with her in a promotion she’d just found on Shelfari (so many places to be on the internet!) So far, so good. I joined said group and expressed my interest in being a part of this promo. I was welcomed into the fold, and, along with at least one other member, was assured we would hear about a date for the proposed promo, just as soon as the number…
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